Edwards & Plumb is a London-based residential property advisory supporting overseas buyers investing in UK property. This campaign was delivered in collaboration with Berkeley Group, one of the UK’s most established residential developers.
A targeted investor campaign for Edwards & Plumb, developed to engage overseas audiences considering UK residential property investment. Guild created a research-led campaign asset titled UK Property Beyond the Headlines, produced in collaboration with Berkeley Group, one of the UK’s leading residential developers. Guild developed the copy and design to create an asset aimed at international investors seeking a clearer understanding of the UK property market. The piece formed the central component of the campaign, which was then activated through targeted Meta advertising to drive qualified downloads, alongside a supporting email funnel designed to capture and nurture inbound leads.
