Marketing consultancy sits at the core of everything we do. Our Marketing Director-led consultancy service helps real estate developers and brokerages define clear direction, prioritise the right activity and make confident marketing decisions – before time and budget are committed. From market positioning and channel mix strategy, to team structure, hiring and performance oversight – our consultancy service ensures your marketing activity is effective and commercially aligned from day one.
Selected work for global real estate and investment brands.
Property brands operate in fast-moving, high-value environments – where unclear strategy, misaligned channels or poorly directed teams quickly dilute results. Our role is to bring structure, clarity and experienced oversight to your entire marketing function. We help you understand what to do, what not to do and where to focus – ensuring your marketing activity supports sales velocity, enquiry quality and long-term brand authority.
A deep-dive to understand your business model, objectives, target audiences, challenges and current marketing activity.
A review of your marketing across channels, messaging, performance and structure – identifying gaps, risks and opportunities.
Clear strategic direction and a structured marketing plan aligned with your commercial goals, timelines and internal capabilities.
Director-level guidance to oversee execution – ensuring activity remains aligned and effective as marketing rolls out.
Continued strategic input as your business develops, helping you adapt priorities and refine approach over time.
Hands-on leadership and direction for in-house teams, hybrid models, or Guild-led execution – tailored to your setup.
Guild was instrumental in the creation of our marketing strategy from the outset of our journey in Dubai and significantly boosted our regional and international presence as a trusted player in the Dubai real estate market. They manage our website, SEO, content, social media, Meta and Google advertising campaigns, and consistently drive impressive levels of website traffic and inbound sales enquiries. Their 360-degree approach is invaluable to us and we would recommend them to anyone looking for top quality marketing support.
Reis Boyle
Head of Global Sales
M&M Real Estate, Dubai
Director-led marketing consultancy focused on providing leadership with clarity, prioritisation and commercially aligned advice.
We assess your current position, objectives, audience and challenges to establish a clear baseline.
We review existing marketing activity, performance and structure to identify what’s working, what isn’t and why.
We define positioning, priorities, channels, messaging and success metrics – always aligned with commercial outcomes.
We support execution through senior-level oversight, making sure strategy translates into effective activity.
Continued strategic input to refine approach, support teams and adapt as market conditions or objectives change.
We assess your current position, objectives, audience and challenges to establish a clear baseline.
We define positioning, priorities, channels, messaging and success metrics – always aligned with commercial outcomes.
Continued strategic input to refine approach, support teams and adapt as market conditions or objectives change.
We review existing marketing activity, performance and structure to identify what’s working, what isn’t and why.
We support execution through senior-level oversight, making sure strategy translates into effective activity.
Answers to the most commonly asked questions about our services, delivery approach and working relationship.
Our consultancy is led by our Managing Director, Marie Sumner, with over 19 years’ experience building, leading and advising real estate brands in Dubai and the UK across in-house teams, agencies and complex multi-channel strategies.
Yes. All consultancy is designed specifically for property brands – developers, brokerages, advisory and service firms operating in the property space.
Absolutely. We frequently support in-house teams by providing senior strategic direction, oversight and decision support. We can also help to plug any gaps within your existing team, ensuring you have coverage across all channels despite not having in-house hires.
We absolutely can. Some clients use consultancy only, while others commonly move into Guild-led execution across websites, lead generation, content, branding and campaigns.
This varies. Some engagements are short-term (strategy and planning), while others are ongoing advisory retainers that last for years.
Both. We work with new launches, repositioning projects and established brands looking to improve positioning and performance.
Our minimum engagement fee is AED 10,000, but more holistic omnichannel marketing support can range up to AED 150,000+. Pricing depends on scope, duration and level of involvement. We always provide clear proposals with defined deliverables.
